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HLG presents in-depth experience over the last 16 years in serving client food manufacturing companies as a marketing and business development specialist - as well as a successful 36-year career background in the Food Industry with multi-national corporations and privately-held companies.
HLG specializes in marketing and business development and:
- Effectively evaluates and recommends business development opportunities
- Designs actionable strategic business expansion plans
- Provides the capabilities to implement and execute management growth initiatives
- Uses consultative approaches, combined with a "hands-on" involvement to achieve solutions and results
Some highlights of HLG's marketing and business development experience in the food industry:
- Operates in the varied environment of entrepreneurial driven, privately-held and/or family owned businesses such as: packaged food, agribusiness cooperatives, procurement organizations, grocery wholesalers - who distribute branded, private label and/or commodity driven product lines
- Collaborates with other marketing and management consulting firms
- Implements preemptive marketing programs that have enhanced the asset value of diverse packaged food businesses, i.e. cookie/cracker, condiment (olives, pickles, honey, mustard), confectionery, frozen food (entrees, fruits and vegetables)
- Constructs market environment analysis (industry, competition); design/implement strategic growth plans
- Prepares business plans to expand private label sales; spearhead contacts with potential customers
- Provides fact finding, analysis and recommendation for new product concepts and selling propositions
- Increases sales productivity through the management of both direct and food broker sales forces
Fortune 500 corporate organizations and mid-sized privately-held firms provided HLG with the career experience clients require.
- Some career management positions have been with :
The Kellogg Company
Nestle Corporation
Agrilink Foods
Campbell Soup Company
Western Family Foods
- Career experience has been in diverse types of business environments:
Privately-held companies
Fortune 500 corporations
Packaged foods (branded and store brand)
Agribusinesses including cooperatives
Procurement organizations including cooperatives
- Some career management positions held:
Marketing Manager
Group Product Manager
Director of Marketing and Sales
Director of Special Markets
Regional Vice President
Various Field Sales Management positions
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